know your medium.
Each medium requires tailored messaging and creative approaches. How to understand the specific platform you're designing for and how measuring success differs between online and offline campaigns?
Startup for startup posdcast
2014 Gold fish competition
Art Direction
Don't treat
your body
like junk
Willy Food in the 2014 creative ad
'Gold Fish' competition, promoting their healthy apple snacks. The visual concept emphasizes the importance of making healthier food choices, aligning with the message: “Don’t treat your body like junk
Parkinson's spoon project
In honor of World Parkinson's Awareness Month, we've partnered with The Blue Rooster restaurant, led by Chef Shaul Ben Aderet, to highlight the daily struggles of Parkinson's patients. Special soup spoons with holes were placed beside each guest's bowl, carrying the message: "Thousands of Parkinson's patients in Israel struggle with everyday tasks, even something as simple as eating soup." This initiative aims to raise awareness and foster understanding of the challenges faced by those living with Parkinson's.
Eco friendly
Car stickers
Brand campaign for Suzuki.
aligning with the message: "When you take car of the enviornment you take care of your children"
Tiktok
OOH
campaign
Maternity leave
project
During my maternity leave with my firstborn Dylan, I felt a deep need to channel the joy of our time together into something meaningful. For months, I shared a new creation each day, capturing his playful expressions in a magical world that reflected our moments. Beneath the whimsy was a powerful message about the too-short maternity leave many mothers face. The project gained wide attention, featuring on major TV channels and in magazines, sparking a conversation about the precious time new mothers need.
Facebook B2B
Conference
Product led
by Growth
Conference
At a major Facebook B2B conference, where the CEOs of Facebook Israel and monday.com, along with Facebook's creative team, spoke, I delivered a talk on monday.com's unique B2B strategy. I highlighted how we apply a B2C approach, targeting individuals before scaling to companies. I shared creative strategies, successful channels, and key insights from use cases, focusing on how we’ve refined our approach to effectively engage and market to customers.